The Artist

JOEY DIAZ, the man behind the brushes.

Joey’s passion for makeup began when he discovered beauty magazines at 12 years old. He flipped pages in awe of the rose dusted blush and ruby lips hoping one day he could replicate them. He took his curiosity to paper by sketching faces then using colored pencils in place of cosmetics. He studied art and color theory to understand how and why colors work together. In 2016, he visited a MAC counter to swatch real cosmetics on his hand. He knew, after swatching his first prestige eyeshadow, that this was the career path for him. His signature style is polished skin with a veil of soft color on the eyes and lips. He specializes in bridal and event looks and but his newest adventure is exploring editorial makeup. Joey continues challenging his art by taking artistic risks. His goal is to continuously evolve into a better artist.

“You don’t grow where you’re comfortable.”